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How it works
The pitch
Rewards focused on driver wellbeing and personalised content that goes beyond insurance and driving behaviour.
Note: This is rather an umbrella concept, not an end-to-end rewards mechanisms. This concept is more about components and tone of voice / angle that can be used in rewards mechanisms or can be extended to other parts of the telematics journey.
Quote
- regular premium
- applies for both annual and 30day
- show the benefits that can be accessed if a certain driving score is achieved every week / month / at 6 months
Payment
- same as existing
- choose welcome gift - eg. cables, phone holder etc.
Weekly recap
This is highly focused on content, on how we present things to the customer
- driving behaviour content
- breakdown of the driving score presented as coming from a coach, focused on safety
- mini trainings - if a driver is constantly performing poorly they are invited to take mini trainings that teaches them how to improve their driving style
- reminders to take brakes when driving for a long time (this is pushed to the customer when the event occurs, not on the weekly recap)
- work related content - newsletter
- advise on how to improve their work provider ratings, what is important for the customers
- advise on how to deal with stress while driving
- etc.
Rewards for good driving
- Every week / month, if the driver achieves a certain score they get access to rewards
- wellbeing partners
- work related coaching services (human coach)
- After 6 months of good driving
- bigger rewards, eg. TfL approved dash cam
Renew
Assumptions
- Drivers will respond to non-premium rewards to improve their driving behaviour
- Drivers care about getting advise on their Ride Hailing work