How it works

The pitch

Rewards focused on driver wellbeing and personalised content that goes beyond insurance and driving behaviour.

Note: This is rather an umbrella concept, not an end-to-end rewards mechanisms. This concept is more about components and tone of voice / angle that can be used in rewards mechanisms or can be extended to other parts of the telematics journey.

Quote

• regular premium
• applies for both annual and 30day
• show the benefits that can be accessed if a certain driving score is achieved every week / month / at 6 months

Payment

• same as existing
• choose welcome gift - eg. cables, phone holder etc.

Weekly recap

This is highly focused on content, on how we present things to the customer

• driving behaviour content
  • breakdown of the driving score presented as coming from a coach, focused on safety
  • mini trainings - if a driver is constantly performing poorly they are invited to take mini trainings that teaches them how to improve their driving style
  • reminders to take brakes when driving for a long time (this is pushed to the customer when the event occurs, not on the weekly recap)
• work related content - newsletter
  • advise on how to improve their work provider ratings, what is important for the customers
  • advise on how to deal with stress while driving
  • etc.

Rewards for good driving

• Every week / month, if the driver achieves a certain score they get access to rewards
  • wellbeing partners
  • work related coaching services (human coach)
• After 6 months of good driving
  • bigger rewards, eg. TfL approved dash cam

Renew

Assumptions

• Drivers will respond to non-premium rewards to improve their driving behaviour
• Drivers care about getting advise on their Ride Hailing work